WhatsApp Business Review: Introduction, Features, Pricing
Written By Axel Nash | Jun 18,2020
If you run a small business and are currently finding it hard to get in touch with your customers, then you should certainly use WhatsApp Business. Though, a lot of people still don’t know what is WhatsApp Business account and how to use the app. To answer questions like these, I have come up with this detailed guide on WhatsApp Business features, pricing, and other important things that you should know.
Part 1: What is WhatsApp Business App?
Keeping in mind the overall needs of small and medium business owners, WhatsApp has come up with a dedicated Business app. It is a free-to-download app with most of the features available for free as well. Using the WhatsApp Business app, you can create your Business profile to show a catalog of your products. It can also help you communicate with your customers and generate leads with its features.
One of the best things about it is that you can run the standard WhatsApp and the WhatsApp Business apps on one phone. You just need to link both the apps to different phone numbers.
Download for Android: https://play.google.com/store/apps/details?id=com.whatsapp.w4b
Download for iOS: https://apps.apple.com/app/whatsapp-business/id1386412985
Part 2: WhatsApp Business Features you should know
Now when you know what is WhatsApp Business, let’s dive into some details, and know a few important things that you can do with it.
Create your Business profile
Unlike your profile in the Standard WhatsApp app, the WhatsApp Business profile is a bit different. To know what is a Business account in WhatsApp, just launch the app, and visit your profile. Here, you can add contact details (like phone number and website) for your customers to get in touch with you.
Showcase your products
On your WhatsApp Business profile, you can also show a catalog of your products. Apart from listing their details, you can also include their charges, customizable options, and other features. This will let your customers know what you offer without chatting with you.
Even if you are not available all the time, you can still get in touch with your customers. There are several automatic messages (like greetings) that you can add to your WhatsApp Business account. If you are unavailable, then you can set up an “away message” for your contacts as well.
Quick replies for frequent questions
This is one of the best WhatsApp Business account features that will save your time while chatting with your customers. Using the business chat tool, you can create quick replies to automa
Besides that, the WhatsApp Business app can also help you label your messages and conversations to keep things organized. It is available in multiple international and local languages. There is an option to create a short link for your WhatsApp Business account, letting others directly contact you without saving your number. You can also run your personal WhatsApp and WhatsApp Business apps on the same device.
Part 3: WhatsApp Business Pricing
Since WhatsApp Business features are pretty useful, it is often used by small business owners. Though, when it comes to WhatsApp Business pricing, please note that it will depend on the scale of its usage. If you are a small business owner and you are operating the WhatsApp Business app on a single device, then you don’t need to pay anything. Presently, the WhatsApp Business app is freely available and there are no hidden charges for any native service.
Though, if you are a large business owner and you would like to include the WhatsApp Business API, then it would be charged. The WhatsApp for Business API pricing would vary from 0.5 cents to 9 cents per message. This would depend on your API integration, business scale, and the country of origin.
Bonus Tip: Backup, Restore, and Transfer WhatsApp Business Data
Since your WhatsApp Business app can have important data about your leads and existing customers, you should always maintain its backup. To backup your WhatsApp Business data to your computer, you can use a dedicated tool like MobileTrans – WhatsApp Transfer.
- • It provides a one-click solution to backup all WhatsApp Business data (like chats, documents, exchanged media, group info, etc.) to your computer.
- • You can also restore the existing WhatsApp backup to the same or any other device.
- • The application can further transfer your WhatsApp data from one device to another (irrespective of its platform) without any compatibility issue.
- • You can also use it to backup/restore data of other social apps like Kik, Viber, LINE, and WeChat.
Now when you know what is WhatsApp Business and the major WhatsApp Business features, you can use this app more efficiently. Since the WhatsApp Business pricing is pretty affordable, it is highly recommended for small business owners. Besides that, you can also use MobileTrans – WhatsApp Transfer to manage your Business data easily. Go ahead and try this remarkable app and share this guide with others to teach them what is WhatsApp Business account as well.