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Recently, news of a TikTok ban in the United States has left millions of users seeking alternatives to express themselves. The restrictions affecting creators and audiences alike have sparked significant shifts, creating a new trend of users migrating to other platforms.

Xiaohongshu, also known as RedNote, has gained attention among all the platforms. Due to the news about the ban, we now see a new trend known as “TikTok refugees”. So, this article explores the reasons behind the ban and why Xiaohongshu is becoming popular.

In this article

Part 1: Why Is TikTok Under Threat?

The shift to platforms like Xiaohongshu reflects doubts about TikTok's future in the United States. While this platform remains a popular app globally, concerns over its security have brought it under intense analysis. Based on most sources, this platform will be banned in the USA on January 19th. Below, we will discover some primary reasons for TikTok's ban.

usa imposes ban on tiktok
  • Geopolitical Tensions: Ongoing stress between the US and China has complicated TikTok’s position. That’s the reason the app has become a focal point in the broader conflict over technology.
  • Privacy Concern: Critics worry the app may share sensitive user information with foreign governments, particularly China. This fear has led to investigations and calls for stricter oversight to protect personal data.
  • Public Opinion: TikTok’s role in shaping public opinion has raised alarms among policymakers. Its algorithm curates personalized content and has been accused of spreading misinformation.
  • Security Issues: Government officials argue TikTok could pose risks to national security. That’s why the app’s potential to harm national security is a major focus of ongoing investigations.

Part 2: A Brief Overview of the “TikTok Refugees” Movement

The video-sharing app has sparked a significant migration of users to alternative platforms. Plus, creators and influencers are seeking new spaces for their content. This shift is often referred to as the “TikTok refugees” movement. Many users feel blocked on TikTok due to restrictions, fears of bans, or challenges reaching their audience.

tiktok refugees movement

For such users, Xiaohongshu has become a popular destination for these migrating users. Unlike other apps, it provides a space where users can rebuild their online presence while exploring new content formats. The migration also brings diversity as creators introduce unique cultural perspectives.

Part 3: What Do You Know About Xiaohongshu?

For those affected by the decision to ban TikTok, Xiaohongshu provides an attractive alternative. One standout feature is the platform's focus on trendy lifestyles. Users can explore activities like camping, home parties, or hobbies such as fashion and painting. This variety allows everyone to find something that matches their interests and connect with others.

introduce xiaohongshu or rednote

Moreover, the community hot picks section highlights trending topics from everyday life. This feature keeps users engaged and connected to the latest shared experiences. For practical advice, Xiaohongshu offers a local life guide filled with user tips. With these features, it has become more than a replacement for banned platforms.

Why Are Creators Attracted to RedNote?

  • Using this app, you can post content related to text and photos. Due to its low focus on videos, this app is often seen as a mixture of Instagram and Pinterest.
  • While helping the creators, RedNote benefits them with its various customizable templates. Using this application, users can benefit from templates for food and fashion.
  • Through this platform, creators can share tips related to their local areas. This app allows viewers to enjoy valuable insights before visiting that region.
  • Users looking for alternatives after the ban on TikTok can use RedNote’s Users can buy stuff through the app while exploring content with these features.

Limitations

  • It is designed for Chinese-speaking audiences, which makes it less accessible to outsiders.
  • Users have limited control over the personalization of their feeds compared to TikTok.
  • Content visibility depends heavily on algorithms, making it harder for new users to gain traction.

Part 4: Xiaohongshu vs. TikTok: A Detailed Comparison

As users migrate to RedNote, questions arise about how it compares to others. Both platforms prioritize creativity and community but differ significantly in features and focus. It offers a broader range of content, including hobbies and practical advice. Therefore, the below comparison table highlights differences to help users understand their unique strengths:

Feature

Xiaohongshu

TikTok

Community Style

Supportive and inclusive

Entertainment-focused and trend-driven

Global Accessibility

Limited in some languages

Banned in specific regions

Audience Demographic

Lifestyle enthusiasts

Entertainment seekers

Data Privacy Concerns

Moderate

Frequently debated

Algorithm Dependency

Less aggressive

Strong focus on viral trends

Part 5: Why Are TikTokers Moving to Chinese App Xiaohongshu?

Content creators are looking for new platforms as the ban on TikTok in certain regions continues to grow. Xiaohongshu has become popular; many seek a fresh and creative space. The platform offers unique features for content creators to connect with their audience. Here are some reasons why users are flocking to Xiaohongshu:

reasons of tiktok moving towards xiaohongshu
  • Protest Against Government Actions: Users are looking to join this app to record a protest against the undue TikTok ban. Most of the creators think of it as a statement against restrictive policies.
  • Organic Content Growth: The platform's algorithm is less strict and allows content to be discovered over time. It also provides creators with a more organic reach and fewer limitations on content visibility.
  • Diverse Content Options: Xiaohongshu supports a wide range of content, such as lifestyle tips and fashion. This allows users to explore various interests beyond short-form videos.
  • E-Commerce Features: The platform allows creators to share products and earn commissions. It’s a great space for monetizing content through brand partnerships and affiliate marketing.

Part 6: How to Use Douyin and Xiaohongshu?

These two apps are top choices for content creation and lifestyle discovery as users explore alternatives. Douyin is the original TikTok Chinese app focusing on short videos and entertainment. Alongside that, Xiaohongshu emphasizes diverse lifestyles and hobbies. So, let's explore how to set up and use these platforms.

1. Douyin

As the Chinese version of TikTok, Douyin features a rich media library with music and original filters. Users can interact with friends and favorite influencers with this app. Plus, its community element makes it a dynamic space for socializing. Moreover, its quality video recording ensures content creators a smooth and engaging experience. Thus, follow the steps below to learn how to use Douyin easily.

Step 1. Navigate to your preferred browser on your mobile phone and search for the official Douyin app. When you access it, open the app and tap the “Download” button to install this platform.

launch app by tapping download

Step 2. Afterward, launch the app and press the “Me” tab from its main screen. Next, enter your correct mobile number and press the “Send Code” button. After some time, you will receive a code to enter the Douyin app and hit the “Login” button.

add number to create account

2. Xiaohongshu

On the other hand, RedNote offers a unique platform focused on lifestyle and community engagement. Unlike Douyin, which centers around short videos, this app emphasizes content related to hobbies and life advice. The platform allows users to share personal experiences and discover new trends. Without wasting more time, let’s go to the steps below to learn how to use the RedNote app:

Step 1. Inaugurate by going to the Play Store or App Store on your mobile device and searching for the "RedNote” app. Then, press the “Install” button to download the app on your smartphone.

download xiaohonsghu app

Step 2. Upon installing, open it and tap the “Login” button on the main display. After that, you need to connect your account with available options. To do this, tap the “Google” icon to link RedNote to your Gmail account. Then, press the "Agree And Continue" button from the newly appeared bottom-up menu. 

log into your account

Step 3. When you successfully connect your Google account with RedNote, you will access a new screen where you have to select your "Gender" and "Age." Then, press the "Next" button and choose your preferred interest categories. Upon picking it, tap the "Start Exploring" button to explore the Xiaohongshu app.

add interest and explore content

Part 7: Bonus Tip. How to Back up TikTok Videos from Your Phone Before Ban?

In light of the TikTok ban and the subsequent migration to platforms like Xiaohongshu, you must ensure you don’t lose any valuable content. Many are concerned about preserving their creative works as users shift away from TikTok. This makes backing up your videos essential, especially if the app becomes inaccessible in your region. One effective solution for safeguarding your content is Wondershare MobileTrans.

Wondershare MobileTrans

Transfer Your Data from Phone to Computer Easily

  • • No data loss. No data leaks.
  • • Support various data, including files, photos, videos, apps, contacts, etc.
  • • Compatible with thousands of device types acorss Android and iOS.
4,085,556 people have downloaded it
logo trustpilot 5 stars 4.5/5 Excellent

This tool simplifies backing up your videos and other data directly from your phone. It ensures your content remains safe and accessible, even if TikTok is unavailable. Moreover, MobileTrans Backup & Restore supports cross-platform backups and lets you migrate your data between different devices. Thus, follow the instructions below to understand how to back up your videos after saving them from the social media app:

Step 1. Access the Backup Tool on Your Device

Download MobileTrans software on your desktop and launch it to start the task. When you access the main interface, navigate to the “Backup & Restore” tab. Then, click the “Backup” button under the “Phone Backup & Restore” section.

choose the backup feature

Step 2. Backup Your TikTok Videos 

Connect your phone to the computer from which you want to back up your favorite TikTok videos. When the tool detects your smartphone, you can access all your mobile data on the tool's interface. Now, choose "Video" or any other data to backup and press the "Start" button.

click the start button
icon-note
Recommended reading: Do you want to know more abouthow to transfer videos from phone to computer? Click to know more!

Conclusion

To sum up, concerns over TikTok's privacy and security have led to significant user migration. The US government decided to ban this social media application on January 19, 2025. Xiaohongshu is a popular choice for those seeking a fresh platform.

Moreover, the article above helped you discover everything about TikTok ban news. Comparing TikTok and Xiaohongshu revealed their distinct strengths. We can conclude that platforms like Xiaohongshu offer valuable alternatives for creators and audiences.

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